Cows Get Cooking This was the first ‘Dairylea Cows’ ad. Voiceover courtesy of Alexei Sayle.
The new cows found a home on all the Dairylea packaging.
Cow Concepts
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This was a fun account to work on!
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Yes, trying to get people to cook with Dairylea was an actual brief.
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All this resulted in the first increase in sales for 5 years…
The cows even made it to the cover of Marketing Magazine.
The inevitable cuddly toy.
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