Recent Agencies:
2025
The Liberty Guide - Worked on concepts for Wizz Air.
Splendid - Worked on the PepsiCo portfolio of snacks, including Walkers, Doritos and Sensations.
2024
Splendid - Worked on the PepsiCo portfolio of snacks, including Walkers, Doritos and Sensations. (Project continued into 2025.)
Arts Council England - We acted as Creative Directors and produced all the marketing and design materials for Black History Month's COLOURISM exhibition. The project was fully supported and funded by Arts Council England.
Splendid - Worked on concepts for Walkers crisps, San Miguel beer and giffgaff.
Ourselves - Worked on concepts for the Al’ Fez food brand.
True - Worked on concepts for Rocket Software.
FCB - Pringles - (Successful pitch). Also worked on concepts for Andrex and Kleenex.
MBAStack - Worked on AI concepts for Shell.
Saatchi & Saatchi - Further work on the Haleon account: Advil, Voltaren, Panadol and Otrivin. (3 month contract.)
2023
Saatchi & Saatchi - Worked on the Haleon account: Advil, Voltaren, Panadol and Otrivin. (3 month contract.)
Who Wot Why - Worked on Popeye’s Chicken and Wealthify (Savings, investments and pensions).
Biophiilia (US healthcare agency) - Worked on Zymfentra (Inflamed Bowel Disease solution).
Wunderman Thompson - Worked on Duracell.
Brood (healthcare agency) - Worked on Dexcom (Hi-tech diabetes monitoring).
Previous Agencies:
Wieden + Kennedy, VCCP, Pablo, Adam&EveDDB, AMV BBDO, McCann, Ogilvy (London & Amsterdam), 4 Creative, Atomic, BMB, Cheil, CHI & Partners, Glue Isobar, Grey, IRIS, Isobel, Joint, JWT, Langland, mcgarrybowen, Publicis.Poke, Quiet Storm, St Lukes and more...
Awards:
Katie: My Beautiful Friends - Winner - D&AD Yellow Pencil, TV & Cinema Communications/TV Promotions & Programme Junctions.
Yorkie: Not For Girls - Winner - British Arrows Diploma.
Smarties - Smarties Go Undercover - Best poster: Winner - FAB Awards.
RNIB - Is This Poster Any Good? - Winner - Student D&AD Pencil.
Nuflor Minidose - Winner - IPA Award of Excellence.
Vimto - I See Vimto In You - Gold - The Drum Marketing Awards, B2C Integrated.
Vimto - I See Vimto In You - Silver - The 21st FAB Awards, Integrated Campaigns.
Haribo - Rockstars - Second - Adwatch: The Public's Favourite Ads of 2018.
Anemia Study - Winner - IPA Award of Excellence.
Pukka Pies - Everything’s Pukka - Nomination - The Drum Creative Awards.
Kid K - Patient Support Book - Winner - The Global Awards, Best Integrated Campaign.
Publicis Life Brands - Our Website Looks Better Online - Winner - IPA Self Promotion Award.
Publicis Life Brands - Obsessed about advertising? - Winner - IPA Self Promotion Award.
Optive Dry Eyes - Runner Up - Big Bus Challenge.
Merial - Learn To Speak Dog - Winner - Creative Floor, Best Integrated Campaign.
Cognite - Patient Support Comics - Winner - PM Gold Craft Award.
Kyokushin Karate - England v Wales 2008 - Bronze Medal (Martin)
Haven Holidays 1987 & 1988 - Mr. Supercool - Winner (Martin, 2 years running!)
Pitch wins:
Vimto - I See Vimto In You. The TV ad here is actually pretty much the film script we pitched with.
Young's - No Fishy In My Little Dishy.
Daily Mirror - Don't Say Stupid.
Pukka Pies - Everything's Pukka. This pitch win was pretty much a full rebrand, and our line "Everything's Pukka" appeared on every pack!
Carabao - Bring It On. This was another pitch win and full rebrand.
Get Living London - Closer Than You Think.
eBookers - More. A big brand in Europe.
HSBC - JWT.
RNIB - JWT.
Bathstore.com - WFCA.
Beringer Wine - WFCA.
Cullens - WFCA.
Authentic Caribbean - Bray Leino.
Threshers - RPM3.
PartyGaming - Burkitt DDB.
IDIS - Langland (Healthcare).
MS/Mavenclad portfolio at Merc - Spoken (Healthcare).
Testimonials:
“Anthony comes bursting with ideas in a variety of flavours... Buy him now!” - Mark Denton.
“Anthony is a rare breed. He can write, art direct, design, draw, illustrate, conjure up hilarious cartoons and has probably conquered Everest before breakfast. His energy is infectious, his ideas, limitless. If you can involve Anthony in a project, I would.” - Martin Galton, Former Board Director at BBH.
“With a very creative mind and hard working ethos, Martin has been a valuable member of the team - from concepting ideas to writing headlines, endlines and scripts. He has worked on, and won, a number of pitches while with us, and also contributed some great work for our longer-standing clients, including several TV ads, posters, digital etc. He has also interviewed and mentored a number of junior teams at Quiet Storm (many of whom were subsequently hired). He has a keen eye for detail, and has been entrusted with proof reading duties on most of our work over the last 6 years. I have no hesitation in recommending Martin as an asset for your business.” - Trevor Robinson OBE, ECD and Founder, Quiet Storm.
“In my role as a creative director at JWT, I was very impressed with both the output of the concept work from Anthony Smith and the quality of his finished work. In fact, he and I worked together and won a pitch for the Royal National Institute for the Blind. In particular, I thought his ‘Yorkie. Not for girls’ campaign was terrific. He’s a relentless, hard working bloke. And I know he can bring a great deal of enthusiasm and professionalism to any creative department he’s working in.” - John Donnelly, Former JWT Creative Director
“Anthony Smith is an excellent all-round creative. Whether it be concept’s, scripts, designs or online work, he always delivers to a high standard.” - Murray Partridge, CD, TBWA.
“Bloody good writer.” - Rik Mayall, comedian, actor and writer.
“Anthony loves what he does, always brimming with ideas and fun to work with.” - Shaheed Peera, Founder of The Creative Floor Awards, EVP Global Executive Creative Partner IPG Health.
“I love Anthony Smith’s cartoons and my dog Bluebell thinks they’re hilarious as well.” - Jilly Cooper, CBE, Author.
'Logos as they should be' is very, very clever. Consistently brilliant and funny. I wish I'd thought of it." - Dave Waters, Former DFGW Founder & Creative Director