Haribo ‘Sugar Tax’   All the Haribo dialogue is real kids speaking naturally. Problem is, kids don’t talk about 30% less sugar. So we needed a workaround…
        A worldwide campaign, our sugar tax lift made it over to Benelux...
        And France...
        It’s very rare for Haribo to do OOH, but we managed a couple…
    We also did some online ads for Halloween…
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